
It’s been awhile! In fact, my last blog post was back in 2022… that’s not really a break, that’s a hiatus! To be completely transparent, life threw me some curveballs, and my life and business have both seen a lot of changes since then. It’s time to catch you up! In these past almost 4...












The newsletter and blog point lands for me. There’s a version of photography marketing that’s basically fighting for attention in an algorithmically compressed slot, and a completely different version that treats the work as something worth explaining. Both have their place but most photographers pick one and never really think about the other.
Running a studio in London called LemonLens, I found that clients who had read longer pieces about the work arrived with a much clearer sense of what they were looking for. They’d already thought through the questions. A blog post or a longer email thread does work that a grid of images simply cannot. Good to see you bringing it back.