Your headshot is one of the most important pieces of your marketing strategy. Since people frequently find you and your company online, your headshot is often the first thing they see.
An effective headshot should introduce you and your company and be a true reflection of your personal or business brand. On the other hand, a negative one could not truly represent your brand or area of expertise at all, making a bad first impression!
What is a headshot?
A headshot is a professional portrait of you that is frequently used for marketing purposes for both you and your business on websites, business cards, social media, and resumes.
Why should I keep my headshot current?
Your headshot should always be current because it’s an essential component of your brand. It can assist you in differentiating yourself from the competition, building credibility, as well as assisting in obtaining more work, clients, and recommendations.
Not to mention the fact that having a recent headshot makes it easier for others to find you when they need to recruit someone similar to you!
Tips for updating your headshot
It’s time to update your headshot. Here are a few tips to help you make sure the new image is professional, memorable, and consistent with your brand:
- Keep it current. The image you use for your headshot should accurately reflect who you are right now. If there have been more than two major changes in your appearance since your last portrait – such as losing weight, growing facial hair, or changing your hairstyle – consider updating your image to showcase those changes instead of presenting an older photo that doesn’t look like you.
- Keep it professional. Because your face is still the most crucial component of any photograph, ensure that your attire and accessories do not overpower the image. Simple looks and accessories not only look more professional, they also make the image more timeless. Additionally, be true to your personal style; if you wouldn’t dress in a suit and tie for a meeting with a prospective customer, don’t do it for your headshot.
- Keep it on brand. Consider what you want your image to convey. Are you a lighthearted business? Or perhaps more of a serious business expert? Working with your personality and your brand’s personality is a terrific method to create a captivating and lasting image.
What sort of image works best as a business headshot?
Because every business and person is unique, I customize each headshot session for each client. I collaborate with you to choose how to reflect your brand and yourself best. We may take your picture in a residential setting if you’re a realtor. If you work in construction, it could be more acceptable to take your picture outside next to your work truck. Do you work for a company that has certain requirements? We can work with that as well!
With the right image, you can make a strong impression and establish yourself as a credible expert in your industry.
A professional headshot is an essential component of your online presence. It frequently serves as your first opportunity to make a good first impression, and you just have a few seconds to do it!
The right image can help build trust with potential clients. It can give them confidence and peace of mind that they’re hiring the right person for their job – someone trustworthy and experienced.
Having a professional headshot in your arsenal will help you when expanding your network and contacting new people, whether you’re looking for work or currently have a job but want to position yourself as an authority in your industry. A quality headshot increases your credibility and helps people remember you.
I hope this article has shed some light on the significance of maintaining your professional headshots. Remember that the most important thing is to have a clear vision of the image you want to present and then choose a photographer who can assist you in creating it. Make sure your headshot creates a positive first impression of you and your company.
WANT MORE INSPIRATION?
CHECK OUT THESE IMAGES from past Headshot and Personal Branding sessions to get some inspiration for yourself! And if you’re ready for me to help you update your business headshot, let’s SCHEDULE YOUR SESSION TODAY!