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One of my favorite parts of being a branding photographer is getting to meet incredible business owners and learn the stories behind what they do. Today, I’m excited to introduce you to Tracy Shelton, owner of il Salone Verde in Venice, Florida.
Meet Tracy and il Salone Verde
Tracy recently celebrated two years in business, and after getting to know her during her branding photography session and learning about her story, it’s easy ot see why her clients love her.
After living on a sailboat for over a year with her husband and traveling up the east coast, Tracy was inspired to create an eco-friendly salon that reflected her values. She opened il Salone Verde with a focus on organic products, sustainability, and creating an experience that feels good for both her clients and the environment.
What makes her salon unique is her commitment to eco-friendly practices. Tracy recycles bottles, paper, and cans, uses biodegradable plastics whenever possible, and carefully selects products that are better for people and the planet. Her salon is also a wonderful option for clients who are sensitive or allergic to traditional hair color products.
When asked what she loves most about her work, her answer was simple: helping clients look and feel their best.
Why Branding Photography Was Important
Like many small business owners, Tracy is the face of her business and brand. Potential clients often visit a website or social media profile before ever making contact, and professional branding images help create that great first impression. As a newer business owner in the Venice area, Tracy knew she needed professional branding images that reflected both her personality and her business. During her branding session, we focused on creating photographs that would help potential clients connect with the face behind il Salone Verde while providing versatile content she could use across her website and social media.
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How Tracy Uses Her Branding Images
Since our session, Tracy has incorporated her images into her website, marketing materials, and social media pages, helping create a consistent, professional brand presence. One of my favorite things she shared was that people often tell her how friendly she looks in her photos. That’s exactly what great branding photography should do – it helps potential clients feel connected before they ever reach out.
What’s Next for Tracy
As she enters her third year of business, Tracy is exploring new color and keratin packages designed to offer additional savings for her clients. She’ll also be celebrating with a July Firecracker Sale and monthly Davines product specials.
Congratulations on two years of business, Tracy! I’m honored to have been a part of your journey and can’t wait to see what the future holds for il Salone Verde.
Ready to tell your own story through branding photography?
If you’re a small business owner launching a new business or refreshing your brand, I’d love to help you create authentic branding photos that tell your story, elevate your online presence, and connect with your ideal clients.
